Model Explanatory Competitive Advantage Based on Innovation Capability Culinary MSMEs in Jombang
DOI:
https://doi.org/10.28926/briliant.v11i4.2543Keywords:
Competitive Advantage, Innovation Capability, Knowledge Sharing, MSMEs, Organizational LearningAbstract
This study explains the effects of organizational learning and knowledge sharing on competitive advantage, with innovation capability as a mediator. A quantitative explanatory design was applied using a five-point Likert questionnaire completed by 140 owners/managers selected through purposive sampling. Data were analyzed with PLS-SEM in SmartPLS 4. The measurement model was reliable (composite reliability 0.871–0.957), met convergent and discriminant validity criteria (AVE 0.629–0.726; maximum HTMT 0.670), and model fit was adequate (SRMR 0.054). All hypotheses were supported: organizational learning and knowledge sharing positively and significantly affect innovation capability (β = 0.424 and 0.351) and competitive advantage (β = 0.176 and 0.181), and innovation capability positively affects competitive advantage (β = 0.455). Innovation capability partially (complementarily) mediates the effects of organizational learning (β = 0.193) and knowledge sharing (β = 0.160) on competitive advantage. The model explains 46.0% of the variance in competitive advantage and 40.2% in innovation capability. The study extends entrepreneurial human resource management research by positioning learning and knowledge sharing as people-based capabilities that operate through innovation. Owner should build learning routines and knowledge-sharing forums directed at product, packaging, and digital marketing innovation.
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