Pengaruh Kemampuan Kerja dan Insentif terhadap Kinerja Driver Shopeefood yang Beroperasi di Kota Surabaya
DOI:
https://doi.org/10.28926/briliant.v11i4.2518Keywords:
Driver performance, incentives, ShopeeFood, work abilityAbstract
The rapid growth of digital food delivery services has increased the importance of driver performance in maintaining service quality. However, changes in the incentive system and differences in drivers' work abilities may affect their performance. This study aims to analyze the effect of work ability and incentives on the performance of ShopeeFood drivers operating in Surabaya. This study employed a quantitative approach involving 90 ShopeeFood drivers in Surabaya. Data were collected through questionnaires using a Likert scale and analyzed using the Partial Least Squares (PLS) method with SmartPLS 4. The results showed that work ability had a positive and significant effect on driver performance, with a path coefficient of 0.235, a t-statistic of 2.884, and a p-value of 0.004. Incentives also had a positive and significant effect on driver performance, with a path coefficient of 0.513, a t-statistic of 7.418, and a p-value of 0.000. Incentives were found to be the variable with the most dominant influence on driver performance. These findings indicate that improving work ability and implementing an appropriate incentive system can contribute to improving the performance of ShopeeFood drivers in Surabaya. Therefore, ShopeeFood is expected to continuously improve driver competencies and implement a fair and motivating incentive system to enhance service quality and driver performance.
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