Pengembangan Usaha Daur Ulang Plastik PP Berbasis Design Thinking untuk Mewujudkan Green Circular Economy
DOI:
https://doi.org/10.28926/briliant.v11i2.2398Keywords:
Business Plan, Plastic Recycling, Polypropylene, Feasibility StudyAbstract
The increasing volume of plastic waste, particularly Polypropylene (PP), has become a significant environmental challenge in Indonesia while simultaneously creating economic opportunities through the development of plastic recycling businesses. Along with growing industrial awareness of environmentally friendly raw materials and sustainable waste management policies, demand for recycled plastic materials continues to increase. This study aims to formulate and analyze the feasibility of a business development plan for a Polypropylene (PP) plastic grinding enterprise operated by CV Yuki Marshall as a supplier of recycled plastic raw materials for manufacturing industries and downstream recycling companies. The research method employs a business feasibility study using a descriptive-analytical approach, covering market, operational, and financial aspects. Financial analysis is conducted through three-year cash flow projections under pessimistic, moderate, and optimistic scenarios, and investment feasibility is evaluated using Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period indicators. The results indicate that the Polypropylene plastic grinding business of CV Yuki Marshall has strong prospects and is feasible for further development. The feasibility is supported by stable market potential, efficient operational processes, and positive financial performance. In addition to generating economic benefits, this business also contributes to plastic waste reduction and supports sustainable environmental management.
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