Implementation of SWOT and Blue Ocean Strategy in Facing Competition for New Student Admission
DOI:
https://doi.org/10.28926/briliant.v10i3.2061Abstract
This study is motivated by the public perception that the quality of private high schools in Rayon 12 DKI Jakarta is still low. The determining factor for the quality and effectiveness of teaching and learning in schools is competent teachers. Quality teachers have a direct effect on overall educational performance. The high and low competence of the teachers themselves can be determined by the leadership of the principal and school culture. The purpose of this study is to analyze the competitiveness of SMAS X to get excellent students. The research method used is qualitative with a case study approach. The data used are literature studies, questionnaires and observation results. The research results are as follows: 1). Principal leadership, school culture, teacher competence, are able to improve quality; 2). There is an increase in interest in the admission of new students (PPDB); 3). The application of Blue Ocean Strategy (BOS) in education will increase the strong competitiveness of the institution.
References
Adama, H. E., Popoola, O. A., Okeke, C. D., & Akinoso, A. E. (2024). Theoretical frameworks supporting IT and business strategy alignment for sustained competitive advantage. International Journal of Management & Entrepreneurship Research, 6(4), 1273-1287.
Barroga, E., & Matanguihan, G. J. (2022). A practical guide to writing quantitative and qualitative research questions and hypotheses in scholarly articles. Journal of Korean medical science, 37(16).
Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 54-72.
Budiman, D., Riswanto, A., Hindarwati, E. N., Rinawati, R., Rahmana, A., Judijanto, L., Nora, L., Masruroh, M., Nurhaida, D., & Kusnawijaya, E. (2023). MANAJEMEN STRATEGI: Teori dan Implementasi dalam Dunia Bisnis dan Perusahaan. PT. Sonpedia Publishing Indonesia.
Habibie, T. C. A., & Claudia, M. (2024). Techno-Structural Intervention Pada Perusahaan Korporasi Menghadapi Diskrupsi Masa Depan. Neraca: Jurnal Ekonomi, Manajemen Dan Akuntansi, 2(5), 122–132.
Hidayah, A., & Syahrani, S. (2022). Internal quality assurance system of education in financing standards and assessment standards. Indonesian Journal of Education (INJOE), 2(3), 291-300.
Indonesia, P. R. (2003). Undang-undang Republik Indonesia nomor 20 tahun 2003 tentang sistem pendidikan nasional. Jakarta: Kementrian Riset, Teknologi, Dan Pendidikan Tinggi.
Iskandar, Y., & Kaltum, U. (2022). Entrepreneurial competencies, competitive advantage, and social enterprise performance: A literature review. International Conference on Economics, Management and Accounting (ICEMAC 2021), 192–203.
Ismaya, B., Sutrisno, S., Darmawan, D., Jahroni, J., & Kholis, N. (2023). Strategy for Leadership: How Principals of Successful Schools Improve Education Quality. Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 7(1), 247–259.
Junaid, A., Arsyad, M., & Astari, D. (2022). Pengaruh Supply Chain Management Dan Strategi Bisnis Dengan Ketidakpastian Lingkungan Sebagai Variabel Moderasi Terhadap Kinerja Perusahaan. Jurnal Mirai Management, 7(3), 684-695.
Killen, M., & Rutland, A. (2022). Promoting fair and just school environments: Developing inclusive youth. Policy Insights from the Behavioral and Brain Sciences, 9(1), 81–89.
Köseoglu, M. A., Altin, M., Chan, E., & Aladag, O. F. (2020). What are the key success factors for strategy formulation and implementation? Perspectives of managers in the hotel industry. International Journal of Hospitality Management, 89, 102574.
Lynnebakke, B., & Pastoor, L. D. W. (2020). “It’s very hard, but I’ll manage.” Educational aspirations and educational resilience among recently resettled young refugees in Norwegian upper secondary schools. International Journal of Qualitative Studies on Health and Well-being, 15(sup2), 1785694.
Mujib, F., & Saptiningsih, T. (2021). School branding: Strategi di era disruptif. Bumi Aksara.
Nedelea, S., & Paun, L. A. (2009). The importance of the Strategic Management process in the Knowledge-Based Economy. Review of International Comparative Management, 10(1), 95–105.
Okoro, C. B., Ewah, E. B., & Ndema, S. C. (2020). Failure and success of entrepreneurs in Nigeria: an empirical review. International Academic Journal of Business School Research, 8(4), 1-21.
Olson, E. M., Olson, K. M., Czaplewski, A. J., & Key, T. M. (2021). Business strategy and the management of digital marketing. Business horizons, 64(2), 285-293.
Panda, S. (2021). Marketing and Promotional Means of Academic Library Products and Services with Reference to WEB 2. O Tools. Web Based Services in Library and Information Science, 343-359.
Pujiharti, E. S. (2022). Peran sumber daya pendidik dalam perspektif ekonomi pendidikan. An-Nahdliyah: Jurnal Manajemen Pendidikan Islam, 1(2), 35–50.
Ratnawati, S. (2020). Analisis SWOT dalam menentukan strategi pemasaran (studi kasus di kantor pos Kota Magelang 56100). Jurnal Ilmu Manajemen, 17(2), 58–70.
Riski, A., & Rino, R. (2024). The The Effect of Digital Leadership Style, Motivation, and Work Ability on Employee Performance After the Covid-19 Pandemic. Edunesia: Jurnal Ilmiah Pendidikan, 5(1), 424–441.
Ristanti, I. (2023). Digitalisasi Perencanaan Pendidikan Islam Di Madrasah. Mapendis: Jurnal Manajemen Pendidikan Islam, 1(1), 56–107.
Salmona, M., & Kaczynski, D. (2024). Qualitative data analysis strategies. In How to conduct qualitative research in finance (pp. 80-96). Edward Elgar Publishing.
Sharma, F. C. (2020). Marketing Management by Dr. FC Sharma: SBPD Publications (Vol. 1). SBPD Publications.
Sudirjo, F. (2023). Marketing Strategy in Improving Product Competitiveness in the Global Market. Journal of Contemporary Administration and Management (ADMAN), 1(2), 63-69.
Supiani, S., Muryati, D., & Saefulloh, A. (2020). Pelaksanaan Kegiatan Ekstrakurikuler Keagamaan di Man Kota Palangkaraya Secara Daring. ENGGANG: Jurnal Pendidikan, Bahasa, Sastra, Seni, Dan Budaya, 1(1), 30-39.
Quansah, E., & Hartz, D. E. (2021). Strategic adaptation: leadership lessons for small business survival and success. American Journal of Business, 36(3/4), 190-207.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Wilin Murtanti, Djam'an Satori , Suryadi, Taufani Chusnul Kurniatun
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
